Earn attention.
Show people what makes your brand different with creator-led video, photography, and a clear point of view.
Founder-led UGC & social content studio · Washington, DC
UGC & social content.
Made to be chosen.
Creator-led videos, photography, and content strategy for lifestyle, hospitality, beauty, and wellness brands. Build visibility, show what makes you different, and give people a reason to visit, book, or buy.
Selected creator work
Watch the stories ↗
Hospitality✦Wellness✦Food + Drink✦Fitness✦Experiences✦Destinations✦
02 / The studio
A beautiful brand deserves more than an inconsistent feed.
When your team is busy running the business, content can become an afterthought. Seen & Sought turns your products, places, and everyday brand moments into a purposeful library of social content—so you can show up consistently and help new audiences understand why you’re worth choosing.
Create demand.
Answer the questions behind a booking or purchase with relatable demonstrations, experience stories, and useful social proof.
03 / Ways to work together
The right content.
The right starting point.
Start with a focused project or build an ongoing content partnership. Every engagement connects creative direction to your audience, your offer, and a clear next step.
View all servicesUGC & launch content
Creator-led short-form videos and supporting photos for a product, offer, or launch. A focused content sprint that gives your audience something to act on.
UGC Starter · $750
Explore this service ↗Monthly content
A recurring library of videos and photos that helps your brand show up consistently and build familiarity.
Monthly UGC · $2,250/month
Explore this service ↗Social content & strategy
Production plus content calendars, scheduling, and reporting. For teams that need help turning good content into a consistent social presence.
Social Content · $3,500/month
Explore this service ↗Creator campaigns
Creator discovery, briefs, coordination, and reporting for brands ready to bring more voices into a campaign. Creator fees are quoted separately.
Management · $2,750 minimum
Explore this service ↗Selected work / Real stories
A feel for
what we create.
Each project begins with the audience experience: what they need to see, feel, and believe before they choose a brand.
Hospitality + experiences
Tea Around Town
An immersive afternoon-tea experience paired with relatable, discovery-led storytelling for social sharing.
- On-location experience capture
- Creator-led vertical storytelling
- Experience-led organic content
Food + beverage
&pizza
Creator-led vertical content that placed the E Street experience inside a relatable, discovery-driven social story.
- On-location UGC production
- Platform-native vertical video
- Restaurant discovery storytelling
Hospitality + experiences
Whitlow’s on the Water
Social-first content capturing the energy, atmosphere, and waterfront experience through an inviting creator perspective.
- On-location experience capture
- Creator-led social storytelling
- Platform-native content
04 / Our process
A considered process.
A visible difference.
- 01Discover
Clarify the goals, audience, positioning, and current opportunity.
- 02Strategize
Build the creative direction, concepts, and production plan.
- 03Create
Produce, edit, and review your content together, with a consolidated revision round.
- 04Deliver & learn
Receive your agreed assets and usage terms. Ongoing partnerships include performance reviews to guide the next batch.
The signature starting point
The Seen to
Sought Edit
A focused strategic diagnostic for brands that need clarity on their content, positioning, and strongest UGC opportunities.
- Business goals and growth priorities
- Current social, UGC, and content audit
- Positioning and messaging observations
- Competitive and opportunity review
- UGC opportunities and priority recommendations
Founding client investment$500
Request the Edit
Founded by Emma Thompson
Your creator.
Your strategic partner.
Emma brings the on-camera instincts of a working creator together with the structure of a strategist. Brands can hire her directly for relatable UGC, then grow into an ongoing content partnership or a wider creator campaign managed through the studio.
Meet the founderWho we work with
For brands with
something worth experiencing.
Hospitality, food and drink, beauty, wellness, fashion, interiors, boutique retail, and premium services. Based in Washington, DC, with local production across the DMV, remote product content, and travel by arrangement.
Launching something new
Introduce a product, opening, or seasonal offer with a coordinated library of content.
Building a consistent presence
Give your team fresh assets and a considered plan for showing up on social.
Making the experience tangible
Show prospective customers what a visit, service, or product actually feels like.
A few useful details
Before we begin.
What is UGC, and how is it different from social content?
UGC (user-generated content) is creator-led content that uses a natural, personal perspective to demonstrate a product or experience. Here, it means content commissioned from Emma. Social content can also include brand photography, behind-the-scenes footage, and broader editorial stories.
Do you post on Emma’s channels?
UGC packages provide assets for your brand’s agreed channels. Posting to Emma’s own channels is a separate collaboration and must be included in the project scope.
Can we use the content in paid ads?
Paid-ad usage, extended usage, raw footage, and exclusivity are quoted separately. Each proposal sets out deliverables, revision rounds, usage rights, and costs before production.
Do you work outside Washington, DC?
Yes. On-location production is available across DC, Maryland, and Northern Virginia. Remote product content and select travel projects can be arranged; shipping and travel requirements are agreed in advance.
What happens after I inquire?
Emma reviews your goals, timing, and preferred support, then follows up to discuss fit and the next step. You do not need a finished brief. Project scope and availability are confirmed before work begins.
Ready when you are
Ready for your
next content chapter?
Tell Emma what you’re building, what you need, and when you’d like to begin.
emma@seenandsoughtstudio.com